I am LEE MINHO, the founder of WINCUT. I was born and raised in Korea.

 I'm not a cook, I don't really like to cook, and I'm not an engineer either.

 However, by chance, I worked for a knife dealer in Korea for the past 12 years. This dealer has imported and sold high-quality kitchen knives from famous Japanese and German manufacturers. 

 There were many products from Japan and Germany, some of which only cost tens of dollar, and others that could cost up to several thousand or even more than ten thousand of dollars won per piece. 

 I have been trading such products with countless chefs and home cooks for 12 years. During this period, I have received claims from customers sometimes but also satisfied them the other times. Through this process, my data of the products that could truly satisfy the customers got naturally accumulated in my head. Then, from one day, a question arose in my mind, “why isn’t there the most ideal product?” This very question made me create WINCUT today. 

 I'm a picky person, maybe I am an obsessed man. WINCUT is a brand that embraced my picky and stubborn nature to create products that won’t disappoint the customers by being superior in quality to any other product. Our products are produced by skilled craftsmen in collaboration with OEM manufacturing plants in Gyeonggi-do of Korea, Sakai of Japan, and Yanggang of China. All products go through testing > QC to ensure the highest quality. We do not believe that our products can satisfy all customers. However, we promise we will continue to monitor and improve our products to make products that are sufficient to satisfy each and every customer.